A broad catalogue is not the same as a useful range. The strongest starting point is a set of related jobs, price positions and product roles.
Start with jobs, not product names
Map the situations your channel already sells into: close inspection, area lighting, recovery, camp setup, facility work or backup readiness.
Give each format a clear role
A headlamp, a magnetic work light and a searchlight should not compete for the same explanation. Each should earn its place by solving a different part of the job.
Build the range around the channel
Use the same brief to compare packaging, price architecture, replenishment needs and cross-sell opportunities before asking several factories for samples.
Build a better brief.Tell us the use case, channel and target. We will help map the formats worth sampling.Start a buyer brief